24Karat Letters

A clear rectangular perfume bottle labeled 'Fleurs de Cerisier' (Cherry Blossom) with a black cap, placed on a white surface, with another similar bottle partially visible.
A black Dior lipstick box, a black item with the word 'Bride' in cursive, and metallic decorative objects on a white satin fabric.

24KaratLetters is named after 24 karat gold, the purest gold that exists. I wanted the name to reflect exactly that, a brand built on originality, craft and something genuinely precious. Honestly, I have to give credit where it's due. Seventeen-year-old Shreya really knew what she was doing.

A person is signing their name on a beige travel mug with a black marker. The mug has a silver band near the top and a cream-colored lid. The mug is placed on a white surface, and part of a beige item or paper is visible in the background.

MEET THE FOUNDER

Shreya Khanna

Hi, I'm Shreya — a calligrapher, engraver, and the founder behind 24KaratLetters. Yes, I also have a background in data analytics. Unconventional, I know.

Calligraphy found me in 2016 through a random Instagram video of someone making beautiful letters, and something just clicked. I taught myself from scratch, figured it out the hard way, and in 2021 decided I never wanted another beginner to feel as lost as I did. So I started teaching.

In 2023, I packed up and moved to Toronto to pursue my Masters of Management Analytics at the Rotman School of Management, UofT. But honestly? Part of me moved because Toronto felt like the right city to build something real in the luxury personalization world. Turns out, I was right.

Today I work with brands like L'Occitane and Dior, which still genuinely feels like a dream to type out. I create content that somehow keeps finding its way to new corners of the internet, even if editing it is my least favourite part of the job. Most people discover me through Instagram, but 24KaratLetters is so much more than a feed. It's eight years of showing up, refining the craft, and building something I'm deeply proud of.

If you have a vision, an event, or even just a half-formed idea, I'd love to hear it. Let's make something worth keeping.

Love, Shreya

A rectangular mirror with a black handle, reflecting the sky and clouds, engraved with handwritten text and a date.
A young woman with long dark hair sitting on the floor against a plain wall, wearing a black top, jeans, and light-colored shoes, looking directly at the camera.

Let’s work

Together

Have a project, vision, or restless imagination? Drop us a line and we’ll start sketching brilliance—your move.